Affect Heuristic

Psychological Theory:
The affect heuristic is a heuristic in which current affect influences decisions. The emotion your in influences your decision making and judgement.

Application idea(s) for E-commerce websites:
Emotions (subconsciously) influence our actions. You can use this to stimulate certain behavior. You can use your websites copy, images or design te evoke certain emotions te elicit feelings such as humor or pleasure.

This post is part of my Psychology of E-commerce tips series where I present you with a psychological theory and suggest how you can apply this within your e-commerce website.

Related posts:

1. How Color Persuasion Works