Availability cascade

Psychological Theory:
When something is being repeated over and over again, it must be true. Right?

Application idea(s) for E-commerce websites:
When you need to convince customers of something, repeating your point (possibly from different angles and different media) will help you make the customer believe it’s true. What will be even more powerful is having multiple sources confirming or repeating you claims. Of course it also helps if the claims are… you know, actually true :).

This post is part of my Psychology of E-commerce tips series where I present you with a psychological theory and suggest how you can apply this within your e-commerce website.

Don't miss valuable content Receive free weekly updates in your inbox!

We hate spam just as much as you