Webshop product representation: Better in 3D?

The International Journal of Human-comuputer interaction published a research paper on product representation (issue 25(4), p. 243–281, 2009). The authors Ant Ozok and Komiodi conducted the research on 20 college-age online shoppers and determined their preferences and satisfaction concerning 2D, 3D low-interaction (basic: rotate, different angles) and 3D high-interaction (more advanced: rotate, different angles, zooming, animations) representations of the products in the webshop. Read more