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Website Optimization Workflow Model: 5 elements to WOW your boss and customers.

Website optimization is not just about installing an A/B testing tool, creating some (random) tests and hope for the better. It’s one element of a testing process that builds on consistent gathering and testing knowledge about your customers and implementing all elements can seem a daunting task.

Last year I created a workflow to highlight the moving parts involved with website optimization to explain the process and resources needed and why it can take some time to implement properly. I used it in a public presentation (slide 29) as an illustration of the complexity of the testing process and how it was implemented. Read more