The Magento community is thriving and wants to push forward fast. This presentation is about feelings and ideas that live within the community and that I’ve discussed with many at Meet Magento conferences and on IM chats in the past months. I presented this at the Magento Snowcamp in Austria in January and this week at Meet Magento in Spain. Let me know what you think in the comments! Read more
This weekend is the first #MageHackDay: the international Magento Hackathon. I’m currently sitting in Amsterdam at Byte Internet, one of the 22 offline locations for the 26 hour event.
For those who have no idea about a hackathon, let me try to explain…
After the Hackathon intoduction hangout: Everyone Ready? Set? Go!!!!
This is a recording of my session at Meet Magento Poland in November 2013.
Here’s the video from me at Meet Magento in Leipzig, Germany last June. I presented my Online Persuasion session and the video was published this week at nr-apps.com.
In addition to all the fancy persuasion techniques I also added some additional thoughts about how to optimize your website…
A) Prioritize and get a decent basis, or you’ll waste money with persuasion. Improve your website in the following order:
- Technology: it should work. No errors.
- Functionality: it should offer the functionality your customer wants. The most screen estate should go to the most important tasks for the customer.
- Usability: If it works and does whát the customer wants, make it as easy as you can. Remove the bumps in the road.
- Persuasion: Now that it’s technically and functionally possible and easy to do, motivate your customers to act.
Now I don’t say that step 1 to 3 should be perfect in order to start with persuasion. But there is no use in persuading customers to do something that has technical, functional or usability issues, that only leads to frustration.
B) Your gut feeling sucks. So does your HIPPO. We have customers that either test a lot or really everything they change on their site. Their optimization teams are really skilled and experienced in A/B testing and are awesome ‘customer intelligence teams’ that are invaluable to their business. This is because they fail as much as they possibly can. And even with all that experience, predicting the success of an A/B test is just above chance. But they don’t need to predict, after a few weeks testing, they KNOW what works best. So guess how good the gut feeling of your marketer or the HIPPO (Highest Paid Person’s Opinion) at your department is…
C) The ‘golden egg’ of persuasion exists. But it’s not what you think it is. People often look for a ‘golden egg’: something that will solve all their problems and sell their services like a madman. It does exist, but it’s different for every customer, every product, every brand and a plethora of external factors you have no control over. So the key is not to find one golden egg for every customer in every situation, they key is finding out what influences your customers behavior and adapt your communication accordingly. This means you should be testing what you do to see what works best for which customer segment and don’t forget to include external factors like weather conditions, competitor pricing or marketing actions or just the difference between a working day or the weekend.
In the end, you’ll end up with a basket full of eggs. The color depends on your team and testing processes .
Recording from Neil Hamiltons session at Meet Magento Germany. More info at nr-apps.com.
Last week I returned from a small world tour to São Paulo and San José, California! I was invited to speak at the Meet Magento Brazil and Joomla World Conference events, both times talking about Online Persuasion. And had a great time doing so!
The first event was Meet Magento Brazil in São Paulo. It was the first Meet Magento event in Brazil, but organized by the experienced event team of Netresearch that also organizes the Magento events in Germany and Developers Paradise in Spain. I had a great time getting to know the local community and the Brazilian e-commerce ecosystem, so a big thanks to Netresearch for inviting me! Read more
Today I presented at a Cross Channel event organized by ISM eCompany. Though containing some specific Dutch examples, it might be of use for anyone looking for the cross channel capabilities of Magento. If you have any questions, suggestions or additions, let me know in the comments!
Here are two infographics showing the Twitter ctivity around #preimagine and #magentoimagine. Guess we’ve been quite active!
Interesting linksHere are some interesting links for you! Enjoy your stay :)
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