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One year .com in retrospect

By Guido Jansen on July 19th, 2011   /   Other   /   Leave a comment

Although I’ve been blogging in English for quite some years now, today one year ago I switched my website from being local (guidojansen.nl since 2001) to global (gxjansen.com). It feels much more logical to have a .com instead of a .nl when you blog for an international audience right?

I had no idea up-front if this would indeed broaden my audience but when I look at my Google Analytics stats I think that the switch was a great success!

Improved statistics

Before this year 39% of my visitors came from outside of The Netherlands, but last year, this increased to 83%! And not only did the ratio change, also traffic in general increased by 470%! It’s also great to see a larger percentage of returning visitors, lower bounce rates, more pages are being visited with every visit and doubled time-on-site.

ga One year .com in retrospect

Total, new and returning visitors over the last year.

For me enough reasons to believe it was a good choice to switch to a .com domain and to continue adding even more awesome blogposts! :)

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Want a Google+ Invite?

By Guido Jansen on July 1st, 2011   /   Invitations   /   70 Comments

google plus icons 300x234 Want a Google+ Invite?I don’t think I need to explain what Google Plus is do I? If you’re unfamiliar with it, check this Google Plus introduction from Mashable to read all about Google attempt to launch (for the fourth time) a social network that can match Facebook.

What Google did right this time

Although Google has been unlucky in the past, and the product is just in Beta right now, they definitely did some thing right this time. A big problem with social networks I have is that I need to use different social networks to keep different kind of groups of people seperate. I use Twitter for the most public things, Facebook for friends and LinkedIn for Business.

But even then I often struggle at where and what to post. I have several interests (open source, ecommerce in general, Magento, psychology, online persuasion) and people that follow me might be interested in one topic, but not in the others. If I post something on a network EVERYONE in that networks sees that message.

Google Plus tries to solve that problem with ‘Circles’: You can add people to different circles (for example: I have a ‘Magento’ circle) and all people that I know that are interested to Magento are put into that Circle. When I post something about Magento, I select that group so only they see that message and I don’t bother everyone else with Magento if they’re not interested in that. Great for better targetting an personalization!

I do see a problem arising with this though: At first: it’s gonna be hard to manage many thousands of contacts when you need to manually tag averyone with a certain circle. Second: I would mainly want to use this to not bother people with content they’re not interested, it’s not that I want to block people from not seeing it. Therefore I’d like to be able to have ‘Public’ circles so people could subscribe to my circle topics and let my friends decide on the topics they want to read, instead of me deciding for them. I do see that all circles have a ‘Private’ label but I don’t see a way to make them public at the moment. Hopefully something Google will add in the future.

Join me, get in!

Enough talk, you came for an invite! I’ve got a Google + account and by posting a message to specific mailaccounts, those accounts get an invite to Google+! Just like I did previously with invites to Quora (I invited around 400+ people there) I started handing them out, and it appears many people like to give it a try: I already send out around 50 70 120 invites!

If you’d like to give Google Plus a try too, here’s what you can do:

  1. Make sure you follow me…
  2. Place a comment bellow including the e-mail address you want to receive the invite on. I’ll do my best to invite you to Google plus within 24 hours.
  3. Be happy with you new Google Plus account :)

Do note that Google doesn’t immediately send out the e-mail invites after I added you to Google Plus. Because of the high demand, they limit the number of people getting onto the system, this is not something I have any influence over…

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Ecommerce delicacies: Magento & Ebay integrations to look forward to

By Guido Jansen on June 12th, 2011   /   E-commerce   /   Leave a comment

As you probably know by now: eBay agreed to acquire Magento. Everything looks like it will stay ‘business as usual’ at the Magento offices, just with more resources to do what they do best so I think that is great news for everyone at Magento (and eBay) and everyone using Magento at the core of their ecommerce business.

Although there are no concrete plans about any further integrations (at least not that are being disclosed yet), the acquisistion got me wondering what integrations between Magento and eBay services/ companies and other x.commerce partners might be pretty nice to look forward to.

Let’s start with the obvious ones and work towards some more exotic integrations.

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Presentation: Online Persuasion

By Guido Jansen on June 9th, 2011   /   E-commerce, Presentation   /   5 Comments

Today I presented at the Dutch “E-commerce in 2015″ event organized by E-commerce Magazine and my company ISM eCompany. My 40 minute Masterclass was about “Online Persuasion”. Especially the part about IQNOMY and Persuasion API created a lot of buzz in the crowd.

Although the presentation below without my explanation might leave some open questions here and there, I think it’s worthwhile clicking through it if you’re interested in the topic. Just place a comment if you need more info or have some feedback. Maybe I’ll create a video version in the future :).

online persuasion Presentation: Online Persuasion

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Persuasion profiling: Dawn of a New Marketing Era

By Guido Jansen on May 29th, 2011   /   E-commerce, Science   /   Leave a comment

papi Persuasion profiling: Dawn of a New Marketing EraHow would you like to know what makes your visitors ‘tick’ (or in this context: ‘click’), even when that visitor never visited your site ever before? What if you wouldn’t be limited to creating a website for ‘the average visitor’ (that probably doesn’t exist), but that you’re website would automatically adapt itself to every specific visitor? Still not interested? What if I tell you this will increase your conversion rates not by mere percentages, but with twenty or fourty percent?

Yeah I know this sounds too good to be true. But this reality is getting here sooner then you might think…

Welcome to a new way of marketing that is called Persuasion Profiling.

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Presentation: Conversion Rate Optimization

By Guido Jansen on April 27th, 2011   /   Other, Presentation   /   4 Comments

Here is the presentation I gave at the Dutch Joomladays on April 2nd 2011:
conversion rate optimization Presentation: Conversion Rate Optimization

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Magento Partnership improvements

By Guido Jansen on February 21st, 2011   /   Other   /   16 Comments

In my opinion, one of the weakest points in the Magento ecosystem is in the way the partner program is build-up. At the beginning of this month I went to Los Angeles to attend the Magento Imagine conference, and I was eager to find out if, and how, Magento Inc. was going to improve the parter program. But in order to understand the (need for) improvements, let me first explain how the current program came to be and the problems it currently creates.

If you’re already fully aware of the partner program and it’s issues, just skip to the ‘solutions’ section below.

The current partner program

In the early days (just a couple of years ago) the Magento partner program was started with the goal to spread and promote the platform. Companies applied for the partner program and chose a partner level (first Platinum, Gold, Silver, Bronze, now Enterprise, Professional and Community). The difference between the different levels being the amount of money you were willing to pay for the partnership and the amount of revenue (in commercial licenses) you dedicated yourself to. As you install a partership program, you want to be selective and not call everyone a partner. A great and easy way to select partners on ‘seriousness’ is to ask money for the partnership.

The great thing about money is that it works pretty good (until a certain level) as a differentiator. Companies that just started out with Magento would start with a lower partner level, and when they get more experienced and certain about their choice for Magento, they would later on switch (and pay) for a higher partner level. And from an end-user point-of-view: when there are only one or two Magento partners in the neighborhood, chances are they will have a lot more experience wit Magento then companies who don’t carry the partner label. The current program allows Magento Inc. to differentiate between partner levels, without going through the (quite difficult) process of partner qualification through other means like certification.

See here for the current Partner program details.
Magento has become really popular in a very short timeframe and spread widely, partly because of its many great partners. But now that it’s so popular, the current program creates more problems than it solves.

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Maarssenbroeksedijk 6,
3621BD, Breukelen, The Netherlands
Phone: +31 6 420 939 76
Website: http://www.gxjansen.com
Email: guido@gxjansen.com

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