Conceptual Metaphor

Psychological Theory:
We make sense of a new idea by comparing it to other ideas or situations.
(More info on Wikipedia: Conceptual Metaphor)

Application idea(s) for E-commerce websites:
You can help people understand your message by using a literal or implied analogy through visual imagery or evocative language. This association helps people understand (difficult) concepts. For example: If your product solves some kind of problem, compare your solution with other -more familiar- situations with the same solution.

This post is part of my Psychology of E-commerce tips series where I present you with a psychological theory and suggest how you can apply this within your e-commerce website.

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