Conversion testresults: the ‘about’ menu

It’s very difficult to do a good test and I don’t know for sure whether this is a good test. You measure page views here (or clicks from the front page) although you don’t know what people are looking for on your site. You can of course assume that people want to know everything about you, but imagine they are only interested in your blog items and not in you. Then maybe all but the ‘About Guido’-variant are unclear titles and people click on it for the wrong reasons!

From this point of view, it’s also perfectly possible that people want to go back to your home page (after all, your blog is also titled ‘Guido Jansen’) and click the wrong link. In that case, you did not improve your website.

In this kind of cases, I’d rather follow conventions than to measure clicks or views because you really don’t know what people are looking for at your site. More clicks or views is definitely not always better. One of the conventions I would follow is to have the ‘about’ and/or ‘contact’ links around the end of the list of menu items. Secondly, I would change the link to ‘About Guido Jansen’ (it’s the most clear about what’s behind the link, but maybe ‘About Guido’ is better because it emphasizes the fact that the link is about the author and not about the blog with the same name) and make it the rightmost item of the menu.