Persuasive E-commerce

Publications

Here you can find an overview of articles I’ve written for various online and offline magazines and some interviews/ articles others wrote about me.

Articles

Karel Geenen

Visual Website Optimizer

Magento.com

Webdesigner Magazine

Familie van de Nachtschade

Event coverage

  • Meet Magento 2010 by Webdesigner Magazine (pdf, 0,7MB, Dutch)

Interviews/ about me

Speaker

  • Joomladays The Netherlands – 2008, 2009, 2010, 2011 and 2013 (2010: Announcement (English), Presentation 2010 (Dutch), Presentation 2011)
  • Meet Magento The Netherlands – 2009, 2010, 2011, 2012, 2013 (www.meet-magento.nl).
  • Oxillion Lunch & Learn session – 2010 and 2011 (www.oxilion.nl). See my presentation about the Magento ecosystem.
  • Masterclass Ecommerce Magazine – 2011. See my presentation about Online Persuasion.
  • MarketingRSLT: Summerschool (Adformatie) – 2011. Workshop about Online Persuasion
  • Exact Meets Magento 2012 – Series of 4 meetings where I introduced Magento to users of the administration software Exact.
  • Multiple bi-monthly events organized by ISM eCompany on several specific Magento, persuasion, and e-commerce topics.
  • Webwinkel Vakdagen (biggest E-commerce event in The Netherlands) 2012 and 2013 – Online Persuasion and Magento
  • Meet Magento Brazil 2012 in São Paulo - Online Persuasion
  • Joomla World Conference 2012 in San José, CA – Online Persuasion
  • E-commerce Aftercare & Persuasion lecture at Amsterdam University of Applied Science (HvA) in 2012
  • NIMA Expert Class: beinvloeding in marketing in 2012

Psychological Theory

  • Availability cascade
    Psychological Theory: When something is being repeated over and over again, it must...
    Read more
  • How Color Persuasion Works
    Color persuasion involves the philosophy behind colors and how consumers (knowingly or not) interact...
    Read more

Contact

Maarssenbroeksedijk 6,
3621BD, Breukelen, The Netherlands
Phone: +31 6 420 939 76
Website: http://www.gxjansen.com
Email: guido@gxjansen.com

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