Publications

Here you can find an overview of articles I’ve written for various online and offline magazines and some interviews/ articles others wrote about me.

Articles

Visual Website Optimizer

• A/B testing with competing goals: newsletter CTR increased by 190%, but clicks on RSS feed…

Magento.com

• Magento Performance: Myth vs. Reality (English)

Webdesigner Magazine

• Tutorial: Je eigen webwinkel met Magento (pdf, 2,8MB, Dutch).
  Free download, pay with a tweet!
• Wat heeft Magento in de aanbieding? (pdf, 1,6MB, Dutch)

Familie van de Nachtschade

• Wat is open source? (Februari 12th, 2009, Dutch)

Event coverage

• Meet Magento 2010 by Webdesigner Magazine (pdf, 0,7MB, Dutch)

Interviews/ about me

• Brian Teeman interviewing me on his blog (brian.teeman.net, June 8th, 2009. English)
• Ray Bogman from Jira ICT interviewing me as organizer of Joomladays The Netherlands 2009 (video, Dutch)
• CleverTV interviewing me as organizer during the Joomladays The Netherlands 2009 (video, Dutch)
• Guido Jansen tekent bij XLence Swimteam (zwemkroniek.com, September 11th, 2003, Dutch)

Speaker

• Joomladays The Netherlands – 2008, 2009, 2010, 2011 (2010: Announcement (English), Presentation 2010 (Dutch), Presentation 2011)
• Meet Magento The Netherlands – 2009, 2010, 2011 (www.meet-magento.nl).
• Oxillion Lunch & Learn session – 2010 (www.oxilion.nl). See my presentation about the Magento ecosystem.
• Masterclass Ecommerce Magazine – 2011. See my presentation about Online Persuasion.
• MarketingRSLT: Summerschool (Adformatie) – 2011. Workshop about Online Persuasion