Limited Access (Private Sales)

Psychological Theory:
We have a natural desire for thing that are (perceived as) exclusive or belonging to a selected group.

Application idea(s) for E-commerce websites:
Many websites who launch new features have a “Private Beta” which creates interest for the new features. But you can also apply this to online shopping by creating ‘Private sales’ shops or categories: only users who are invited can create an account and view the products and promotional actions. You can use this for your complete shop or a certain category of products. You could give your most valuable customers ‘early access’ to new products of give them exclusive access to cheap end-of-life products.
There is a screencast from Magento explaining the possibilities of Private Sales with Magento.

This post is part of my Psychology of E-commerce tips series where I present you with a psychological theory and suggest how you can apply this within your e-commerce website.

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