Need for Assurance

Psychological Theory:
We need to be assured we’re making te right decision.

Application idea(s) for E-commerce websites:
What can you do to provide certainty in your webshop? Let people know their making the right decision by taking away doubt and ambiguity which might cause inaction. Provide clear benefits of your products and provide social proof of other customers who’re happy they’ve made the decision (of buying your products).

This post is part of my Psychology of E-commerce tips series where I present you with a psychological theory and suggest how you can apply this within your e-commerce website.

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