Positive mimicry

Psychological Theory:
We learn by comparing our behavior to others.

Application idea(s) for E-commerce websites:
What options do you offer people on your site to compare their behavior to other visitors? Show them how others interact with your website and/or products through twitter/ facebook/ comments/ a forum. Show what the most popular products or searches are (‘people who looked at eventually bought product X’). You can also highlight or reward people who demonstrate positive interactions with your site (‘customer of the month’ or a list with ‘most active commenters’).

This post is part of my Psychology of E-commerce tips series where I present you with a psychological theory and suggest how you can apply this within your e-commerce website.

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