Recognition

Psychological Theory:
Recalling things from memory is hard. Recognition from previous experiences is much easier.

Application idea(s) for E-commerce websites:
When asking people to interact with the site, suggest (defined or popular) choices instead of letting them recall information from memory. Clicking fixed choices is much easier than filling in a textfield.

This post is part of my Psychology of E-commerce tips series where I present you with a psychological theory and suggest how you can apply this within your e-commerce website.

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