Recurring events

Psychological Theory:
Periodic events create a sense of belonging, anticipation and sustained interest.

Application idea(s) for E-commerce websites:
Do you give users a reason to return to you website? Do you let them know about returning events that are of interest to them and that they can look forward to? Think about periodic discounts, workshops or new products or updates. Some e-commerce sites like ibood.com utilize this principle to the extreme by offering one new product every day.

This post is part of my Psychology of E-commerce tips series where I present you with a psychological theory and suggest how you can apply this within your e-commerce website.

No related posts.