Reminders

Psychological Theory:
We need triggers as reminders and to motivate us to take action.

Application idea(s) for E-commerce websites:
Be where the people are and remind them of you, your company and/or your products or services. This can be on social networks, through advertising, newsletters, IM, SMS etc. People need to be reminded that your there and that you have a great product/service waiting for them. Don’t be obnoxious, just gentle reminders.

This post is part of my Psychology of E-commerce tips series where I present you with a psychological theory and suggest how you can apply this within your e-commerce website.

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