Scarcity

Psychological Theory:
Increase the (perceived) scarcity of something and it’s value will rise.

Application idea(s) for E-commerce websites:
Can you make your products look more scarce? People don’t like missing a good deal or product and you can give them an extra push by making a product look scarce. Prevent people from holding of any longer from buying from you. For example, you could show a discount-countdown-timer or a ‘almost out of stock’ notification on your products.

This post is part of my Psychology of E-commerce tips series where I present you with a psychological theory and suggest how you can apply this within your e-commerce website.

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