As a psychologist, I come across numerous insights into the behavior of humans found in (web)design, neuroscience & usability research and many other sources. Some familiar sources of inspiration are “Influence” by Robert Cialdini (@robertcialdini) and the Mental Notes Carddeck from Stephen Anderson (@stephenanderson).
Here is my place to share these insights with you, and my suggestions on how to apply these theories on e-commerce websites.
“Psychology E-commerce Tips” overview
Here is an overview of the tips so far (in alphabetical order):
- Aesthetic-Usability Effect August 13, 2010
- Affect Heuristic August 25, 2010
- Anchoring and Adjustment August 8, 2010
- Authority figure August 18, 2010
- Autonomy September 13, 2010
- Availability cascade November 6, 2012
- Bandwagon effect October 6, 2010
- Chunking November 2, 2010
- Conceptual Metaphor August 11, 2010
- Contrast September 10, 2010
- Curiosity November 8, 2010
- Framing effect September 17, 2010
- How Color Persuasion Works November 22, 2011
- Hyperbolic discounting November 15, 2010
- Immediate Feedback August 30, 2010
- Interloper effect October 15, 2010
- Limit choices August 20, 2010
- Limited Access (Private Sales) August 16, 2010
- Loss aversion October 11, 2010
- Make it fun! January 12, 2011
- Mere exposure effect October 8, 2010
- Need for Assurance January 5, 2011
- Ownership Bias September 29, 2010
- Positive mimicry August 27, 2010
- Product series November 4, 2010
- Reciprocity August 10, 2010
- Recognition September 3, 2010
- Recurring events August 23, 2010
- Reminders September 28, 2010
- Scarcity September 8, 2010
- Sensory Appeal October 4, 2010
- Social Proof September 6, 2010
- Social Status August 9, 2010
- Status Quo October 13, 2010
- Subliminal Stimulation September 23, 2010
- Tell a Story September 1, 2010
- Time is relative September 27, 2010
- Value Attribution August 12, 2010
- Visualisation October 31, 2010
I'm passionate about helping your business to improve its online user experience and persuasiveness. I can help you by advising and helping you with usability, testing, persuasion, behavioral targeting & my knowledge of Magento.




Recent Comments