Social Status

Psychological Theory:
Whatever we do, we continually assess how our actions either enhance or diminish our social position.

Application idea(s) for E-commerce websites:

1. You can use statistics to let people privately know how they are doing compared to other customers in your shop. You could present them with well-known ‘people who bought this also bought…’ functionality so people can compare their behavior with others.
2. You can also create a public form to let customers ‘show off’ their status to others. You can show the number of products bought, reviews entered or points collected. Take care to only measure those thing that are linked to desired behaviors.

This post is part of my Psychology of E-commerce tips series where I present you with a psychological theory and suggest how you can apply this within your e-commerce website.

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