Status Quo

Psychological Theory:
We prefer a status quo.

Application idea(s) for E-commerce websites:

We don’t like to change our behavior unless the incentive to do so is compelling enough. If the expected gain is too small or uncertain, we like to keep doing thing as we always did. Keep this in mind when writing or talking about the gains people will get from your product or service: make it a little extra convincing.

This post is part of my Psychology of E-commerce tips series where I present you with a psychological theory and suggest how you can apply this within your e-commerce website.

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