Tell a Story

Psychological Theory:
It’s much easier for people to remember a story, real or imagined.

Application idea(s) for E-commerce websites:
Does your webshop have a story? Do you include your customers? Give people a story they can relate to,what it’s use is and how it helps them. It’ll help them remember and makes it much easier to tell their friends about your business.

This post is part of my Psychology of E-commerce tips series where I present you with a psychological theory and suggest how you can apply this within your e-commerce website.

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