Persuasive E-commerce
Magento Guru

Lesson 1: A little Magento history

Let’s start the series with a little Magento history. Varien is a company founded in 2001 by Roy Rubin and Yoav Kutner (take a look at the current Magento Leadership). Varien did many e-commerce implementations using osCommerce. Lack of stability, features and flexibility of osCommerce made them decide to start a new e-commerce project in 2007. They released the first beta version of Magento on August 31 of that year and Magento 1.0 stable was released on March 31st 2008 under the Open Software License (OSL) 3.0. Recently, Varien changed names to Magento Inc. and they now have 115+ employees in Los Angeles and the Ukraine. Currently, there are 3 versions of Magento: Community (1.4), Professional and Enterprise (1.9).

The international website for Magento is magentocommerce.com. It’s the place for everything official from Magento Inc. The parts you’ll be using most are:

  • Magento Connect – The place to look for Magento extensions: software that is used to extend the functionality of Magento.
  • Blog – Here you can find updates about new versions, newly released webshops, event invitations and all kinds of other news from Magento Inc.
  • Forum – If you have a problem or question and Google, the documentation or wiki didn’t work out, take a look at the forum, there’s always someone around to help.

Besides the above, you’ll also spend some time around the official resources (documentation, wiki, screencasts etc.), but that’s something for another week :).

Tasks for this week:

That should keep you busy in your first week. Good luck and let me know how it worked out!


5006407950 7f4b7416d2 t Lesson 1: A little Magento historyThis post is part of the free Magento Guru Course. I give you tips, tricks and tasks to become a Magento expert in 6 months. Don’t miss out on all the goodies: subscribe now to the newsletter, RSS feed or Facebook page!

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  • Voskan Martirosian

    Having read the open software license, I decided that it is time to learn more about different editions of Magento (Community, Professional & Enterprise). The best edition I liked is the Community one, because I am not used to pay for software, and of course not for open source software. Although It is obvious that the companies have to pay for the Commercial License, Warranty and Paymant Services.

    In my opinion, the interface of Magento is very simple and userfriendly. The sections in the programme are also very well classified. My first Magento exercise was to write an instruction for a customer of Realvine about how to get started with Magento. In order to accomplish this task, I had to look around in the back-end in order to write the instruction in a good sequence. It took me about 6 hours to learn how to add a product in the back-end of Magento. The instruction included such items as how to add the categories, attribute sets, attributes & finally products. Having got the first lesson, I am looking forward to the second one, for which I will be waiting the whole weekend;)

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