Webshop product representation: Better in 3D?

by gxjansen on July 7, 2010

The International Journal of Human-comuputer interaction published a research paper on product representation (issue 25(4), p. 243–281, 2009). The authors Ant Ozok and Komiodi conducted the research on 20 college-age online shoppers and determined their preferences and satisfaction concerning 2D, 3D low-interaction (basic: rotate, different angles) and 3D high-interaction (more advanced: rotate, different angles, zooming, animations) representations of the products in the webshop. So is 3D better?

Tagged as: 2D, 3D, e-commerce, images, Online shopping, product, research, study

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