E-commerce optimization for smart people

Your webshop is leaking Customers. Fast.

Get field-tested, people- & data-driven advice for E-commerce & grow faster.


Gxjansen.com is the persuasion optimization blog for advanced E-commerce optimizers.


"If you invest in growth before conversion and retention, you're renting users, not acquiring."
Guido Jansen

Dive into the world of the Human Brain and become a Persuasion Wizard yourself. 
100% free e-book.

Webshop optimization is a process. Amateurs follow best practices and copy the competition. Experts follow frameworks and processes. Learn to tackle any conversion project on any webshop.

Read the Persuasive E-commerce Blog »

Get weekly insights into the human brain and become a better e-commerce optimizer.


Upcoming Events

Where you can see Guido speak next

Webwinkel Vakdagen
Januari 21st, Utrecht, The Netherlands

Meet Magento Sweden
March 14th, Stockholm, Sweden

Meet Magento Argentina
March 31st, Prague, Czech Republic

See More Events »


Organizing an event and in need of a keynote speaker?

Guido speaks at various international events every month and is regularly awarded as the best and most engaging speaker of the event.

Send your details to bookings@gxjansen.com, to see if we can get your event to fit into his schedule!