Recognition

by gxjansen on September 3, 2010

Psychological Theory:
Recalling things from memory is hard. Recognition from previous experiences is much easier.

Application idea(s) for E-commerce websites:
When asking people to interact with the site, suggest (defined or popular) choices instead of letting them recall information from memory. Clicking fixed choices is much easier than filling in a textfield.

4570275327 fbc2fa388a t RecognitionThis post is part of my Psychology of E-commerce tips series where I present you with a psychological theory and suggest how you can apply this within your e-commerce website.

Tagged as: attention, attraction, ecommerce, ergonomy, persuasion, psychology, usability, webdesign

{ 0 comments }

Tell a Story

September 1, 2010

Psychological Theory: It’s much easier for people to remember a story, real or imagined. Application idea(s) for E-commerce websites: Does your webshop have a story? Do you include your customers? Give people a story they can relate to,what it’s use is and how it helps them. It’ll help them remember and makes it much easier [...]

Read the full article →

Immidiate Feedback

August 30, 2010

Psychological Theory: We are actively engaged when our actions result in direct feedback from the system. Application idea(s) for E-commerce websites: Can you provide a environment that responds to the visitor? Can you change the content of your webshop to the specific needs of the client? Magento for instance has the ‘layered navigation’ capability which [...]

Read the full article →

Positive mimicry

August 27, 2010

Psychological Theory: We learn by comparing our behavior to others. Application idea(s) for E-commerce websites: What options do you offer people on your site to compare their behavior to other visitors? Show them how others interact with your website and/or products through twitter/ facebook/ comments/ a forum. Show what the most popular products or searches [...]

Read the full article →

Affect Heuristic

August 25, 2010

Psychological Theory: The affect heuristic is a heuristic in which current affect influences decisions. The emotion your in influences your decision making and judgement. Application idea(s) for E-commerce websites: Emotions (subconsciously) influence our actions. You can use this to stimulate certain behavior. You can use your websites copy, images or design te evoke certain emotions [...]

Read the full article →

Guestpost: Sync Magento websites with MAMP and Dropbox on your Macs

August 24, 2010

If you’re anything like me, the confines of 4 walls is unpalatable. So you opt for working at the local coffee shop, book store or even the beach where there are signs of life other than your own pulse. But how can we do that when our work is so dependent on having an internet [...]

Read the full article →

Recurring events

August 23, 2010

Psychological Theory: Periodic events create a sense of belonging, anticipation and sustained interest. Application idea(s) for E-commerce websites: Do you give users a reason to return to you website? Do you let them know about returning events that are of interest to them and that they can look forward to? Think about periodic discounts, workshops [...]

Read the full article →

← Previous Entries