Website Optimization Workflow Model: 5 elements to WOW your boss and customers.

Jun 29, 2015

Website optimization is not just about installing an A/B testing tool, creating some (random) tests and hope for the better. It’s one element of a testing process that builds on consistent gathering and testing knowledge about your customers and implementing all elements can seem a daunting task.

Last year I created a workflow to highlight the moving parts involved with website optimization to explain the process and resources needed and why it can take some time to implement properly. I used it in a public presentation (slide 29) as an illustration of the complexity of the testing process and how it was implemented.Continue Reading


The Magento forum is dead, long live the new forum!

Mar 19, 2015

So after a couple of years of developing a new community portal, Magento put their new forum live yesterday. To the surprise of many, the old forum (including all content) was not archived but trashed. It’s replaced with a brand new install of another forum without transferring the content. A valuable knowledge base of over 8 years of Magento support questions with many good answers.Continue Reading


My life with Magento – Part 2

Feb 14, 2015

So you try really hard to write good content, but just for fun once in a while you post a silly post on your blog with a lot of GIFs, call it “My Life with Magento” and it becomes one of the most viewed and shared posts on my blog.

Guess you like images better than text. I’m a psychologist, should have seen that one coming…

So here you have it, for all you GIF loving animals working hard today during #MageStackDay: My life with Magento – Part 2

For newbees: starting out with Magento feels a lot like stepping into the Tardis: it’s much bigger on the inside!


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Dating advice for Magento folks

Feb 14, 2015

So today is both Valentines day and #MageStackDay and I see A LOT of guys on there working 24hrs to get the Magento Q&A answer rate up which is really awesome! There are some girls there that do great work too, but I’m going to focus on the guys in this post…

So guys be honest: if you 1) work a full week with Magento already, 2) after that dedicate another 24 hours to the community and 3) do this on Valentines day…. you might lack some love in your life. It’s ok. I want to help you with that.

Now I’m not a developer so I’m not of much use helping at the Q&A site today, but I cán do something else. Like research. For example: research on how mentioning Magento on Tinder would work for getting into contact with girls.

TL;DR: Don’t mention you work with MagentoContinue Reading


The Future of the Magento Ecosystem

Mar 7, 2014

The Magento community is thriving and wants to push forward fast. This presentation is about feelings and ideas that live within the community and that I’ve discussed with many at Meet Magento conferences and on IM chats in the past months. I presented this at the Magento Snowcamp in Austria in January and this week at Meet Magento in Spain. Let me know what you think in the comments!Continue Reading


Free tickets to Meet Magento Spain

Feb 24, 2014

If you really need a break: next week is the first Meet Magento Spain in Madrid! Two days packed with Magento items (check the schedule), lot’s of international/English sessions, a hackathon (those are fun!) and of course a big Spanish Fiesta! I will also have two presentations: on day 1 about Online Persuasion, on day 2 about The Future of the Magento Ecosystem.

Order your tickets with the code ‘xxxxxxxx‘ (EDIT: The event is sold out!) and you’ll get a free ticket (€90 discount), only for the first 10 people! Don’t forget to book the hotel and your flight though ;).

Hope to see you there!Continue Reading

Image by SimpleIllustrations

Checkout optimization 2/7: Layout

Feb 20, 2014

Image by SimpleIllustrationsCC by-nc-nd

This week I’ll be exploring the layout of the checkout process which is the second blog in this series. if you missed the first, checkout the Checkout Optimization Introduction post.

The way webpages are structured is of great importance to user experience. And on pages where getting to the end of a process like the checkout, it’s key to your shops succes. Here are some guidelines related to the layout and other visual elements on checkout pages.

Clear error messages

Make it crystal clear to your website visitors when they make a mistake and what can be done to fix the problem (without the use of technical jargon). The erroe message should be clear (high visual contrast) and placed near the error (and not only on top of the page). De notification should be clear and short.

Form error messages

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checkout optimization

Checkout optimization 1/7: Introduction

Feb 9, 2014

Deploying an e-commerce platform is no easy task. Creating a logical checkout process that doesn’t confuse your users might be an even more daunting task. Checkouts can be overly complex thus requiring great focus and dedication from the user to complete it. This of course hurts your conversion and your turnover. Following some easy guidelines can boost your conversions greatly.

In this series of 7 blog posts I’ll show you how you can make your e-commerce checkout process easier for the user and a lot more profitable for you as a shop owner. And it’s not just me making things up, it’s actually based on research ;).

Part 1/7: Series Introduction

Amazon Shopping Cart

Most shops don’t lack visitors and many have beautiful designs. Usability of the default home-, category-, product- and searchpages are on an acceptable level and you’ve applied many of the online persuasion tips to get people to buy your product or service. Users visit your product pages and many of them add your awesome items in their online shopping basket.

SCORE! Another day with lot’s of products sold and customers added to your CRM!

Or not (yet)…?Continue Reading