Recurring events

Blog

Recurring events

Written by Gui.do X Jansen,
August 2010
Written by a human, not by AI

Theory:

Periodic events create a sense of belonging, anticipation and sustained interest. 

Application:

Do you give users a reason to return to you website? Do you let them know about returning events that are of interest to them and that they can look forward to? Think about periodic discounts, workshops or new products or updates. Some e-commerce sites like ibood.com utilize this principle to the extreme by offering one new product every day.

More like this? Follow me on LinkedIn!

Most of my content is published on LinkedIn, so make sure to follow me there!

Follow me on

Recent posts

Often Confused Commerce Terms
 Often Confused Commerce Terms

Recently I've seen some (often absolute) statements going around, generally in the line of "open source commerce platforms are a terrible idea". Now of course different solutions always have different pros and cons.

Optimization hierarchy of evidence
Optimization hierarchy of evidence

A hierarchy of evidence (or levels of evidence) is a heuristic used to rank the relative strength of results obtained from scientific research. I've created a version of this chart/pyramid applied to CRO which you can see below. It contains the options we have as optimizers and tools and methods we often use to gather data.