Chunking

Psychological Theory:
Make more efficient use of short-term memory by recoding information in familiar, easier units.

Application idea(s) for E-commerce websites:
If you have a lot of information to show your visitors, try to give it to them in manageable groups or ‘chuncks’. This way, the information is more easily understood and recalled.
We also use chunking to make regularly performed operations more routine. It helps to understand the mental routines of your visitors when creating or changing a workflow within your website.

This post is part of my Psychology of E-commerce tips series where I present you with a psychological theory and suggest how you can apply this within your e-commerce website.

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