Social Proof

Psychological Theory:
Showing how other are using your product proves it’s added value.

Application idea(s) for E-commerce websites:
When you show reviews, ratings, testimonials or other forms of feedback from other customers, you give potential buyers proof that the product is being used and valued. It reassures that they’re not alone and making the right decision.

This post is part of my Psychology of E-commerce tips series where I present you with a psychological theory and suggest how you can apply this within your e-commerce website.

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